Your Insurance is as Welcome as You Are
Pearle Vision Madison accepts most vision insurance plans including EyeMed, Aetna, Davis Vision, VSP, and many more. We speak fluent insurance, so we can help you make sense of your vision benefits.
Welcome To Pearle Vision In Fitchburg, WI
Welcome to Pearle Vision in Fitchburg, WI, where your eye health and wellness is our primary focus. Our services range from comprehensive eye care to fitting you with prescription eyeglasses, sunglasses, and contact lenses to meet your individual needs. We offer the latest styles in top brands like RayBan, Silhouette, and Oakley, along with contacts from Acuvue and Air Optix. In 2019, we welcomed Dr. Kathryn (Koslowski) Parsons as our new primary optometrist. She gladly welcomes new patients! Dr. Jeremy Goetsch still sees patients in Fitchburg several times each month, and is spending more of his time opening our group's newest Pearle Vision location in Central Wisconsin. Please schedule your appointment by using the "Schedule Now" tool to the right, or call us at (608) 273-2020. We look forward to seeing you!
Your Favorite Eyewear Brands
From timeless styles to modern trends, choose from a wide range of the latest looks from fashion’s leading designer eyewear brands. Find your look in prescription eyewear with RayBan, Coach, Tiffany, Silhouette, Adidas, Oakley, and many more!
We offer a premium selection of prescription lenses to fit your lifestyle. Do you drive at night? Use computers frequently? Your eye doctor can determine whether single vision, multifocal, or progressive lenses are right for you, and the lens enhancements you may benefit from. Don’t forget to protect your eyes from the sun with designer prescription sunglasses. We carry leading brands in lenses including Zeiss and Crizal coated lenses.
Types of Lenses Available
|HIGH DEFINITION LENSES||
Meet our Doctors!
Jeremy Goetsch, O.D.
Dr. Goetsch trained at the Southern College of Optometry, and received his undergraduate degree from the University of Wisconsin and graduated with honors from each institution. He specializes in primary eye care and contact lenses. Dr. Goetsch has energetically served the Madison community for the past ten years and has provided community eye care to the disadvantaged through a partnership with the local Lion's Club. In his free time, he enjoys spending time with wife and their three small children. He sees patients at Pearle Vision several days each month, and is pleased to welcome Dr. Parsons as our primary optometrist at the Fitchburg location.
Kathryn (Koslowski) Parsons, OD
Dr. Parsons joined our practice in 2019, and is excited to be back in her home state of Wisconsin. She trained at the Southern College of Optometry and received her undergraduate degree from the University of Wisconsin - Eau Claire, where she majored in biology and Spanish.
Comprehensive Eye Exams - Emergency Optical and Medical Eye Services - Foreign Body Removal
Complete Contact Lens Services with specialized treatment for astigmatism, multifocal, CRT and more
Diabetic Eye Care enhanced with Specialized OCT and Digital Retinal Images
Glaucoma Diagnosis and Treatment
Cataracts & LASIK Co Management
Corneal Refractive Therapy