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pearle vision eyecare center Fitchburg, WI

Welcome to Pearle Vision - Fitchburg where your eye health and wellness is our primary focus. Our services range from comprehensive eye care and managing complex vision issues to fitting you with prescription eyeglasses, sunglasses, and contact lenses to meet your individual needs. We offer the latest styles in top brands like Ray-Ban, Silhouette, and Oakley, along with contact lenses from Acuvue and Air Optix. Dr. Kathryn Parsons, Dr. Jeremy Goetsch, and our entire team are proud to serve our patients in Southcentral Wisconsin. We're excited to be able to serve patients from Fitchburg, and from surrounding communities like Madison, Middleton, Waunakee, Sun Prairie, Stoughton, Oregon, Mt. Horeb, New Glarus, and beyond. SUMMER HOLIDAYS: We will be closed on Memorial Day, Independence Day, and Labor Day.

  • 6231 Mckee Rd, Ste C, Fitchburg, WI 53719

  • 608-273-2020
Fitchburg, WI STORE HOURS
ACCEPTED INSURANCES

We work with most major health and vision plans.

  • EyeMed
  • UnitedHealthcare
  • Anthem BCBS
  • VSP
  • Superior Vision
  • Optum Health -Spectra
  • Vision Insurance Plan of America (VIPA)
  • Cigna
  • Anthem Blue Cross Blue Views Vision
  • Anthem Blue Cross Blue Shield
  • Sub Zero Insurance
  • Kraft Foods Insurance
  • Staples Insurance
  • EPIC Insurance

INDEPENDENTLY OWNED AND OPERATED

Favorite Brands, Frames, & Lenses

Acuvue
RSZ_MK
Burberry
Toryburch
Coach
Transitions
Oakle
Varilux
Polo
Versace
Rayban
Vogue

CREATING YOUR PERFECT PAIR

Frames

From timeless styles to modern trends, choose from a wide range of the latest looks from fashion's leading designer eyewear brands. Find your look in prescription eyewear with Ray-ban, Oakley, Vogue, Coach, Polo, Michael Kors and many more!

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Lenses

We offer a premium selection of prescription lenses to fit your lifestyle. Do you drive at night? Use computers frequently? Your eye doctor can determine whether single vision, multifocal, or progressive lenses are right for you, and the lens enhancements you may benefit from.

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PERFECT PAIR PROMOTIONS