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pearle vision eyecare center Fitchburg, WI

Welcome to Pearle Vision - Fitchburg where your eye health and wellness is our primary focus. Our services range from comprehensive eye care and managing complex vision issues to fitting you with prescription eyeglasses, sunglasses, and contact lenses to meet your individual needs. We offer the latest styles in top brands like Ray-Ban, Silhouette, and Oakley, along with contact lenses from Acuvue and Air Optix. Dr. Kathryn Parsons, Dr. Jeremy Goetsch, and our entire team are proud to serve our patients in Southcentral Wisconsin. We're excited to be able to serve patients from Fitchburg, and from surrounding communities like Madison, Middleton, Waunakee, Sun Prairie, Stoughton, Oregon, Mt. Horeb, New Glarus, and beyond. ** NEW store hours, effective March 10, 2024: Sunday - CLOSED // Monday & Tuesday 8:30am-5:30pm // Wednesday 8:30am-7pm // Thursday & Friday - 8:30am-5:30pm // Saturday 8am-4pm **

  • 6231 Mckee Rd, Ste C, Fitchburg, WI 53719

  • 608-273-2020
Fitchburg, WI STORE HOURS
ACCEPTED INSURANCES

We work with most major health and vision plans.

  • EyeMed
  • UnitedHealthcare
  • Anthem BCBS
  • VSP
  • Superior Vision
  • Optum Health -Spectra
  • Vision Insurance Plan of America (VIPA)
  • Cigna
  • Anthem Blue Cross Blue Views Vision
  • Anthem Blue Cross Blue Shield
  • Sub Zero Insurance
  • Kraft Foods Insurance
  • Staples Insurance
  • EPIC Insurance

PERFECT PAIR PROMOTIONS

ABOUT EYE EXAMS

WHAT TO EXPECT
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IMPORTANCE OF YEARLY EXAMS
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COMMON EYE CONDITIONS
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Favorite Brands, Frames, & Lenses

Acuvue
RSZ_MK
Burberry
Toryburch
Coach
Transitions
Oakle
Varilux
Polo
Versace
Rayban
Vogue

FAQs

You should bring your vision insurance and medical insurance information to your eye exam. If you currently wear any prescription lenses, bring your eyeglasses, sunglasses, and contact lenses.

An eye exam involves a series of simple but comprehensive tests that allow your optometrist to assess your vision and your eye health. Your optometrist will discuss the results of your eye exam with you and determine the right prescription to help you to see your best.

An annual eye exam involves more than just updating your glasses or contact prescription. A comprehensive eye exam can also detect eye health issues as well as general health problems.

An optometrist can treat vision problems like myopia (nearsightedness), hyperopia (farsightedness), and astigmatism. An optometrist also often treats common eye problems like dry eye syndrome and eye infections. An optometrist can also treat chronic eye diseases such as glaucoma.